As a trivia junkie growing up, one of my favorite question was who the second man on the moon was? Not many people knew the answer. The moral was “No one remembers who come second”. This feeling was also amplified by Nike in its famous ad which went on to say “You Don’t Win Silver — You Lose Gold”. Continue reading
Brand extension is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.Organizations use this strategy to increase and leverage brand equity.
Brand extension offers a powerful tool to brand managers to mitigate initial risk while entering a new product category. The reason for doing this is simple. It takes a lot of time and money to develop a brand from scratch and it is far more easier to use the same brand name in a different product category . But Continue reading
Samsung is describing its new Galaxy Note handheld as a hybrid device. Any commercial that is aired is responsible for implementing a company’s strategy or vision in the market place. Samsung’s description for the campaign: “Phone? Tablet? It’s the best of both in that regards is clear and to the point. It wants to be player in a category that sits between a Smartphone and a Tablet. Whether it would be successful or not in implementing this strategy only time will tell. Continue reading